Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and art direction. With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.
Design direction and editorial design for EST8 Magazine Vol.1
The design of this magazine seeks to give physical form to Chinese culture, from its format—based on the size of the first banknotes in history, invented in China—to its handmade binding and the choice of paper.
Creative direction for Armet&Jans’ Nocturnal campaign.
Nocturnal campaign draws inspiration from the enigmatic beauty found
in the nighttime rural landscapes. It celebrates the allure of the night with the aim of fusing cosmopolitan elegance with the strength of nature. Portrait photography by Cyril Labbé. Flower photography by Jotaeme.
Brand identity and visual code for EST8 Magazine.
With its name coming from the 8th time zone in Eastern time zone, EST8 Magazine provides a thought-provoking and critical perspective that blends satire and cultural reflection.
Branding and graphic design for Tous’ rebranding project, under the creative direction of ruizcompany and Mirinda Company.
Tous is a jewelry brand, one of the Spanish companies with the largest international expansion, with more the 800 stores worldwide. Definition of the new corporate identity and its new brand visual and narrative expression, based in their new positioning “Everyday Stylist Jewelry”.
Art direction and editorial design for Armet&Jans’ Drop01.
The very first editorial of the brand celebrate the grace and elegance of the American cinema from the 1950s, where women exuded remarkable confidence and poise. Photography by Cyril Labbé.
Development of the agency’s overall concept, from the naming to its social media content. Along Agency is an influencer representation agency, specialized in fashion, beauty and lifestyle. Its differential value is the accompaniment of its clients in the process of connection between brand-influencer, in a transparent and close way.
Creative direction for The Geometry of Beauty editorial, featured in EST8 Magazine. This editorial is a visual ode to geometric shapes, not necessarily rigid, where each image tells a story of harmony and beauty. Inspired by Chinese feudal culture, where balance and harmony were fundamental in art, this editorial is a dance between negative and positive spaces, where each piece evokes elegance and sophistication. Photography by Miquel Cabello.
Art direction and editorial design for Storytellers. Pla de Mallorca. a project about the tradition and love for nature of the now elderly people in the countryside of Mallorca. Under the creative direction of Alicia Armet. Photography by Andrea Pérez-Hita.