Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.

INFO

Services

Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.

Clients

Along Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Matsu
Tous

Featured in

Holiday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”

Abril “El Periódico” October 2026 – “Els directors d’art fem visible la idea”

Some collaborators

Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Rianna Read
Wai Lin Tse

Non-profit

Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!

Awards

– Finalist on the European Design Awards 2026

– Red Dot 2026 | Corporate design & Identity

– Red Dot 2026 | Brand design & Identity

THOUGHTS

About energy

Amyl and the Sniffers. Barcelona, 19th August 2026. Razzmatazz.

I love music. All kinds of music. All genres, any year, everywhere.
Also, I love learning about music and new bands I’ve never listened to. I sometimes wish that I could forget all my favourite bands just to get to listen to them again for the first time. One of this bands are Amyl and the Sniffers, which I had the pleasure of seeing in concert last Wednesday.

I went with my boyfriend, who is not a big fan of punk music, but was curious and wanted to see why I love that band so much. He hates crowds, and there were plenty of pushes and shoves, that's just how a concert like this works. He was overwhelmed at first. But he saw me having the time of my life, everyone jumping, singing, some people even crowd surfing over the whole audience, and little by little it got to him too.

Punk concerts (and music), seen from outside, may seem aggressive and angry, but in fact is all about love, respect and having fun. Amyl and the Sniffers made it clear from the moment they began with a huge message on the screen saying “Amyl and the Sniffers want everyone to be able to enjoy the show. They have a zero-tolerance policy towards sexual assault or discrimination of any kind including age, gender, race, sexuality, disability or class. Take care of each other.”

Punk gets reduced to its look a lot, especially since fashion picked it up. The attitude, the anger, the aesthetic. What's underneath gets lost.
I think about this a lot in my work.

As an art director, my whole job is managing what things look like versus what they actually mean. A brand can look cold and end up feeling warm once you know the story behind it. My job is deciding which story people read first, and how long it takes them to find the one underneath.

But what got me thinking that night wasn't the visuals. It was the energy.

Whenever I walk into a shoot, a meeting, a brainstorm, whatever mood I bring in the door becomes the mood of the room within minutes. If I'm anxious, the team gets tighter. If I'm relaxed and curious, people loosen up and start offering things they'd normally keep to themselves. The tone you set before the work even starts is half the work.

That's what good creative direction is, I think. Not just choosing the right font or the right shade of blue. It's understanding that whatever energy you put out first is the one everyone else builds on.

So now I try to ask myself what I want people to feel the second they walk in, before they've seen anything I've made. That feeling usually says more about the work than the work itself ever will.