Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.

INFO

Services

Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.

Clients

Along Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Tous
Vintae

Featured in

Holiday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”

Some collaborators

Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing (Florian & Sebastián)
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Wai Lin Tse

Non-profit

Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!

Awards

Finalist on the European Design Awards 2026

THOUGHTS

Loving the process beyond the outcome

A few months ago, my lifelong friend Andrea found a piece of paper where we were planning a photo shoot. It was around 2009 or 2010. I was fascinated by photography and it was clear to me that I wanted to be a photographer (spoiler alert: I’m not a photographer); my friend loved it and was always my model.

On that piece of paper there was a very detailed list of what we were going to wear, where we were going to shoot, what the make-up had to be like, the hairstyling... I remember spending hours, even days, preparing for the shooting day.

The result was never really the important thing. It was the process that was fun. What was behind the scenes.

I never thought that what I had most fun when I was a teenager would end up being my job. And, although maybe now the result is more important than before –there are clients involved–, I still think that the most fun is the process: meeting other creatives, from the photographers or videographers to the hairdresser and stylist; the adrenaline that comes when something goes wrong and you have to find a quick solution, seeing the result on the digital operator's screen, working side by side with the photographer to get the best possible photo, going crazy with the client's last minute requests... until it's finished. ‘It's a wrap!’ and everyone applauds and hugs each other. That's the best moment. You don't really know anyone, but at that moment we're all friends. And you may never work with them again, and all that affection may just end up in a simple follow on Instagram. But it's always that moment when I realise that I love my job.