Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.

INFO

Services

Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.

Clients

Along Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Matsu
Tous

Featured in

Holiday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”

Some collaborators

Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Wai Lin Tse

Non-profit

Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!

Awards

– Finalist on the European Design Awards 2026

– Red Dot 2026 | Corporate design & Identity

– Red Dot 2026 | Brand design & Identity

THOUGHTS

Inspiration #2: Chanel’s Mother’s Day campaign 2020

Today I came across an Instagram post revisiting Chanel’s Mother’s Day 2020 campaign. It launched right in the middle of Covid-19, when we were all confined to our homes and many parents were juggling remote work with their children racing through the living room.

In Barcelona, I was one of the few people allowed outside thanks to having a dog. I still remember spotting the billboard at the bus stop in front of my flat and pausing there, smiling softly, taking in what felt like the most honest, beautiful, and deeply moving campaign I had ever seen.
I remember thinking: this is how a campaign should be.

If we put the commercial side aside and look at it purely from an artistic perspective, it isn’t about pushing a product, grabbing attention, or trying to seduce the viewer. It’s about reaching people somewhere real — making them smile, perhaps even bringing a tear to their eyes. That’s how something stays with you. That’s how a campaign becomes unforgettable.