Sofía V. Paura




Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.


info@sofiapaura.com
@sofiavpaura

THOUGHTS
SELECTED WORK
INFO




Services
Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.
ClientsAlong Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Tous
Vintae

Featured inHoliday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”

Some collaborators
Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing (Florian & Sebastián)
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Wai Lin Tse

Non-profit
Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!

AwardsFinalist on the European Design Awards 2026




THOUGHTS





Collaboration vs Competition

Photo from The Cleveland Museum of Art via Unsplash



If you hang out with me too long, I’ll brainwash you into believing in yourself and knowing you can achieve anything.
– The Good Quote

I refuse to compete with people I work with. I refuse to compete with my friends. Honestly, it just doesn’t make sense to me.
I don’t understand those who need to shrink others to feel big. I don’t see the point in all the secrecy, or the obsession with doing everything solo.
Maybe it’s because I’ve got two younger sisters, and sharing was the first word I learned.

Creativity isn’t a one-person act. It’s never been. It’s richer, braver, and far more powerful when it’s shared.
One person’s ideas will always have limits. Shared ideas? They’re endless.
And no—less isn’t always more. Sometimes more brings the magic.

So if we’re in something together—whether it’s a project, a friendship, or just the same path—you’re not my rival. I’ll celebrate your wins, big or small, and I’ll back you to become everything you’re meant to be.