Sofía V. Paura





Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.


info@sofiapaura.com
@sofiavpaura


THOUGHTS
SELECTED WORK
INFO





Services
Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.


ClientsAlong Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Matsu
Tous


Featured inHoliday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”

Abril “El Periódico” October 2026 – “Els directors d’art fem visible la idea”


Some collaborators
Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Rianna Read
Wai Lin Tse


Non-profit
Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!


Awards– Finalist on the European Design Awards 2026

– Red Dot 2026 | Corporate design & Identity

– Red Dot 2026 | Brand design & Identity
 





THOUGHTS





Art freak #2: The Garden of Earthly Delights, Hieronymus Bosch


The Garden of Earthly Delights Triptych, Hieronymus Bosch, 1490-1500. Museo del Prado, Madrid


I was 9 years old the first time I went to Madrid. I went with my sisters, my father and my grandmother — who were visiting us, a year after we had moved to Spain. To be honest, I don't remember much about the trip itself, apart from two things: the Warner Bros. amusement park and The Garden of Earthly Delights by Hieronymus Bosch at the Museo del Prado.

My sisters and I still laugh about our visit to the museum because, while I wandered around quietly taking in the paintings, they — Lola, who was 8, and Coco, who was 4 — got bored and wandered off. Which, I suppose, was perfectly normal at that age. I, on the other hand, was completely captivated. I remember spending what now feels like a very long time examining every little detail of that masterpiece. I loved that it was a triptych — I'd never seen one before — and the subject matter fascinated me. Open, it's quite a large piece by any measure (384.9 x 205.5 cm, to be precise); standing in front of it at 9 years old, at most 110 cm tall, it felt infinite. The chaos of the central panel and the monsters on the side depicting the Last Judgement had me absolutely hipnotized. I was completely taken with it. So much so that it remains my favourite work of art to this day.

Beyond the depth of the colours, the somehow harmonious chaos, and the artist's extraordinary imagination, there is one thing in particular that, for me, sets it apart from everything else — and it's the main reason I love it so much: I always find something new that I hadn't noticed before.

I think that's part of what drives me to do what I do. Or at least, it's the kind of design I aspire to: design that has layers. That, if you look closely enough, reveals something you hadn't seen or understood from a distance. I don't always manage it, of course, but it's the thought I carry with me whenever I'm working on something: that it shouldn't be flat. That there should be something more in there.