Sofía V. Paura





Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.


info@sofiapaura.com
@sofiavpaura


THOUGHTS
SELECTED WORK
INFO





Services
Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.


ClientsAlong Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Matsu
Tous


Featured inHoliday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”

Abril “El Periódico” October 2026 – “Els directors d’art fem visible la idea”


Some collaborators
Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Rianna Read
Wai Lin Tse


Non-profit
Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!


Awards– Finalist on the European Design Awards 2026

– Red Dot 2026 | Corporate design & Identity

– Red Dot 2026 | Brand design & Identity
 





THOUGHTS






About ends and beginnings

Phtoo by The New York Public Library via Unsplash



Seneca once said that “Every new beginning comes from the end of some other beginning.”

Twelve years ago my path as a graphic designer began. Twelve years since I decided this was what I wanted to do for the rest of my life. Eight years since I graduated and joined my first design studio. And five years since I started working at ruizcompany — a place that has not only made me incredibly happy, but has also helped me grow both professionally and personally.

In a few days, that chapter comes to an end and, although I’ll continue collaborating with the studio, a new stage begins — a new chapter in the book of my life. And I’m sure it will be just as brilliant as all the ones before it.

For now, all I can say is THANK YOU.