Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.

INFO

Services

Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.

Clients

Along Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Matsu
Tous

Featured in

Holiday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”

Some collaborators

Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Wai Lin Tse

Non-profit

Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!

Awards

– Finalist on the European Design Awards 2026

– Red Dot 2026 | Corporate design & Identity

– Red Dot 2026 | Brand design & Identity

THOUGHTS

The need to feel connected

Open Your Soul by Männi, Marianne (autor) - 2002 - Tartu Art Museum, Estonia - CC0.

Today I was talking to my sisters about friendship, and about my need, and I suppose that of many other people, to feel connected to another person.

My two sisters, Lola and Coco, are quite extroverted. They make friends with pretty much anyone with ease, have a very active social life, and have absolutely no problem feeling comfortable around other people.
I, on the other hand, wouldn’t say I’m an introvert, but I certainly don’t have that same ease. My need for connection is deeper.

The whole conversation made me think about a client who never actually became a client. It was a clothing brand for runners and sports lifestyle. The meeting to get to know each other and brief the project went really well. They were lovely, and they trusted my work, but something was missing: I’m not a runner.

Obviously, that doesn’t mean I couldn’t have done a good job, and even though it was a project I was genuinely excited about, I understood. I understood because I feel the same way.

In general, I don’t feel comfortable around people with whom there is only a superficial relationship. I need more depth and intensity. I think life is too short not to feel excited about whatever you do, and that includes something as simple as going for a coffee with someone. I don’t want to be just another activity in someone’s busy schedule, and I don’t want to turn my own life into a busy schedule filled with superficial friendships.

I feel the same way about work. There is no better feeling than the excitement you get when a project you really care about gets approved, when you connect with it on a level that goes beyond the project itself.

When that happens, the project is bound to be good. It works because you understand it even when the brief isn’t completely defined. It works because you know exactly what needs to be done to solve the problems and challenges that come up. It works because the project becomes a part of you.

My conversation with my sisters made me think about something I consider very important, both in everyday life and in my work: I hope I never stop feeling excited.

And perhaps this is what I’m really trying to say. Sylvia Plath put it better than I ever could:

“I don’t know what it is like to not have deep emotions. Even when I feel nothing, I feel it completely.”