Sofía V. Paura





Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.


info@sofiapaura.com
@sofiavpaura


THOUGHTS
SELECTED WORK
INFO





Services
Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.


ClientsAlong Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Matsu
Tous


Featured inHoliday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”

Abril “El Periódico” October 2026 – “Els directors d’art fem visible la idea”


Some collaborators
Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Rianna Read
Wai Lin Tse


Non-profit
Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!


Awards– Finalist on the European Design Awards 2026

– Red Dot 2026 | Corporate design & Identity

– Red Dot 2026 | Brand design & Identity
 





THOUGHTS






Freedom or Function


Sometimes I think the reason so many of us end up with creative block is because we’ve become obsessed with turning our hobbies into work.

At their core, creative people aren’t usually creatures of routine. Creativity needs change, new experiences, a bit of spark. Our hobbies – the things that genuinely make us happy – do so because they pull us out of the everyday. They make us happy because we do them out of sheer joy, not duty.
 And yes, being able to make a living from what you love is wonderful. But the risk of falling out of love with it is huge – and that, honestly, is heartbreaking. Because in many cases, it’s not just about liking or disliking an activity; sometimes it shapes who you are. It becomes a part of you.

So my advice for creative block is simple: protect what you love.

In this capitalist world we live in, where it feels like everything has to be monetised, it’s so easy to fall into the trap of turning your hobby into a job. Don’t do it. Protect it. Push back a little.
 Find a job that makes you happy – of course – something that doesn’t drain you, something that lets you feel at peace. But above all, protect the things you love most.
 And if you still find yourself stuck creatively, try new things. Look for new experiences. Be curious. Learn something. Shake up your order. Break your routine.

That’s my humble advice.