Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.

INFO

Services

Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.

Clients

Along Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Matsu
Tous

Featured in

Holiday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”

Some collaborators

Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Wai Lin Tse

Non-profit

Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!

Awards

– Finalist on the European Design Awards 2026

– Red Dot 2026 | Corporate design & Identity

– Red Dot 2026 | Brand design & Identity

THOUGHTS

About good coffee and nice people

Photo from The New York Public Library via Unsplash

I’ve always been attracted to the past. Not in traditions or society specially, but in how things were done. Objects, food, printing, clothes… Things had a story behind. Since machines didn’t exist, it was all handmade. They needed time, patience and effort.

This last week my mother-in-law stayed at home with me. She is an impressive woman, she’s tough, and very connected to nature. She is always seeking for authenticity on everything and I admire her in many ways.
We went to a cafe where she always goes when visiting, not so far from my home. It is not a fancy coffee shop. It has an old bar and old painted wood tables, green walls, fluorescent lightning and a gigantic old-fashioned logo on the wall with its name and a “since 1954” sign. Typical Spanish cafe but with an impressive variety of coffees.
What caught me about this place it was not the coffee though. There are many places with good coffee at the city. What caught me was the waitress. She made our coffee with so much patience and love. She put the perfect amount of coffee and did a cute leaf-shaped figure over the exquisitely made cream. Brought it to us with a smile on her face and told us the story of the coffee shop (not in an intrusive way, my mother-in-law asked) with passion and excitement.

I believe everything should be made with the same amount of enthusiasm as that woman talks about her coffee shop. I believe everything we make should be made with the same amount of love as she made my coffee.

Love is contagious.