Sofía V. Paura





Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.


info@sofiapaura.com
@sofiavpaura


THOUGHTS
SELECTED WORK
INFO





Services
Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.


ClientsAlong Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Tous
Vintae


Featured inHoliday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”


Some collaborators
Working hand-in-hand with cool photographers, artists and filmmakers including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing (Florian & Sebastián)
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Wai Lin Tse


Non-profit
Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!


AwardsShortlisted for the European Design Awards 2026





THOUGHTS






Good things take time



Good things take time. I guess we all know this in some way. Yet we struggle with patience—we’d like it absolutely perfect, and preferably last week.

The time we’re living in—though it has many wonderful things—has led us to believe that everything can be done quickly. That creativity is something easy and instant, and that when it’s not, we can just turn to AI (God forbid I ever have to work with people or brands who actually think like that).

Any project needs time, effort, and love. It’s the only way to make something truly outstanding, powerful, and meaningful. What a blessing when a client gives you the space to let a project mature!

It’s the same with personal goals. Just the other day, I measured my hair and realised that—after seven long years—I’d finally reached one metre in length. Proof that the best results aren’t rushed.