Sofía V. Paura




Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.


info@sofiapaura.com
@sofiavpaura

THOUGHTS
SELECTED WORK
INFO




Services
Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.
ClientsAlong Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Matsu
Tous

Featured inHoliday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”

Some collaborators
Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Wai Lin Tse

Non-profit
Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!

Awards– Finalist on the European Design Awards 2026

– Red Dot 2026 | Corporate design & Identity

– Red Dot 2026 | Brand design & Identity



THOUGHTS





Rediscovering our inner spark: embracing creativity in adulthood

Camden, London, 2019


Last week, talking about work, my mother-in-law told me that I shine especially when I am not constrained.
This comment reminded me of a post I read about children making up concepts when they don't know a word. One of them wrote: My kid didn’t know the word “drizzle”, so he said “rain dust”. I found this so perfect, so poetic, so creative.

We are all born being creatives. As kids, we don’t have limitations, especially on imagination. Over-imagination is perceived as normal when you are a child, but it is a rarity when you are an adult. 
A person with excessive imagination, as they grow up and become an adult, is commonly perceived as weird, crazy, unserious... All these factors inhibit us, limit our creativity.

I say we shouldn't let anyone limit our imagination. That it doesn't matter if you look crazy, you'll be a happy crazy person. That, even if you have some rules –especially at work, when you have a closed briefing– you should try to break some of them (without disrespecting anyone, of course).

In short, let's not lose the spark from when we were little. Let's get excited about things in the same way. I'm sure the world would be a better place if we were all creative, each in our own speciality.

We all shine brighter when we are allowed to just be us.