Sofía V. Paura




Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.


info@sofiapaura.com
@sofiavpaura

THOUGHTS
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Services
Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.
ClientsAlong Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Matsu
Tous

Featured inHoliday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”

Some collaborators
Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Wai Lin Tse

Non-profit
Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!

Awards– Finalist on the European Design Awards 2026

– Red Dot 2026 | Corporate design & Identity

– Red Dot 2026 | Brand design & Identity



THOUGHTS





Silence is an act of rebellion

Inside pages for This Little Book Contains Every Reason Why Women Should Not Vote by the National Woman Suffrage Publishing Company, 1917 via Public Domain Image Archive


Today’s blog might be like shooting myself in the foot. It’s about staying quiet, not making noise, and keeping a low profile.

A few days ago, my boss was talking about how Argentinians are very talkative. I was looking at him while he was saying this, with a little smile on face. He noticed, looked at me, and said “Well, not you”. I laughed.

I’ve always thought silence is underrated. I’ve heard many people say silence is awkward.

Lately, I’ve been thinking about this and, of course, I’ve been trying to connect the idea of silence to my job. Aren’t you tired of claims? I am. 

Brands, like people, find silence “awkward”. They can’t stay quiet; they have to scream at your face that they’re the best brand of the world and you should buy their products. Not only do they barrage you with biased images and loud music, but they all say the same thing (“I’m sexy”). Advertising was already fast years ago, but now it seems that to remain silent is to be left behind. F*ck that. I think silence –in advertising and fashion– is an act of rebellion.

There’s no need of a claim if you have a solid and relatable story –and obviously, a nice product. The claim has an impact, sure, but probably only for a short time. Next month you’ll have to look for another claim. 

On the contrary, the story connects, the story reaches your customers, the story permeates.