Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.

INFO

Services

Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.

Clients

Along Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Matsu
Tous

Featured in

Holiday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”

Abril “El Periódico” October 2026 – “Els directors d’art fem visible la idea”

Some collaborators

Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Rianna Read
Wai Lin Tse

Non-profit

Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!

Awards

– Finalist on the European Design Awards 2026

– Red Dot 2026 | Corporate design & Identity

– Red Dot 2026 | Brand design & Identity

THOUGHTS

The Thistle

Whoever knows me even a little knows that I love flowers. But what many might not know is that one of my favorite flowers is the thistle.
I love the way it grows anywhere, its resistance to any climate, its magnetic color, and the fact that touching it hurts you more than it hurts the flower.

Even though flowers are usually seen as some of the most beautiful things on Earth, the thistle is often seen as an ugly one. In fact, it's probably the only flower used to talk about ugliness. In Spanish, there’s even a saying where someone’s (or something’s) ugliness is humorously compared to it.

I can understand that, unlike most flowers—soft and delicate—thistles are prickly, rugged, and dry, before, during, and after they bloom. But does that make them ugly? Or could it be that, even though we say we value originality and creativity (on social media, on TV, in magazines...), deep down we just can’t deal with anything that strays from the norm—anything that challenges us, anything truly unique?