Sofía V. Paura





Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.


info@sofiapaura.com
@sofiavpaura


THOUGHTS
SELECTED WORK
INFO





Services
Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.


ClientsAlong Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Matsu
Tous


Featured inHoliday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”


Some collaborators
Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Wai Lin Tse


Non-profit
Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!


Awards– Finalist on the European Design Awards 2026

– Red Dot 2026 | Corporate design & Identity

– Red Dot 2026 | Brand design & Identity





THOUGHTS






Trade Gothic (Jackson Burke, 1948)



A few hours ago, my boss asked me to test a design using the Trade Gothic typeface. As I tried it out, I remembered how, several years ago, when I first started my career as a designer, I was completely obsessed with this typeface – I used it whenever I possibly could. I even did a university project dedicated entirely to it.

I think every designer has been through something like this… that fixation with a particular typeface. Each one, when used compulsively, can almost define emotional or personal stages in someone's life.

As I mentioned earlier, I became captivated by Trade Gothic because it's a typeface where you can still feel the human touch, even in its later digital versions. A typeface with an old soul but a young heart. I always felt that Trade Gothic captured the kind of designer – and person – I'd like to be: simple, versatile and imperfect.