Sofía V. Paura





Barcelona-based freelance creative art director and senior graphic designer, specializing in branding, creative concepts, and visual direction.
With a strong focus on fashion, art, and culture, I take an editorial approach to shaping ideas into their most intentional and striking form. My work is guided by bold elegance, clarity, and a process that values both meaning and enjoyment.


info@sofiapaura.com
@sofiavpaura


THOUGHTS
SELECTED WORK
INFO





Services
Creative direction for campaigns. Brand strategy, naming, logo, packaging design and tone of voice guidelines. Editorial and art direction, and editorial design.


ClientsAlong Agency
Armet&Jans
Cósmico
EST8 Magazine
Glent Shoes
Kubo Studio
La Casa de Belmonte
Tous
Vintae


Featured inHoliday Magazine nº 390 – Art direction for Armet&Jans ad

Holiday Magazine nº 391 – Art direction for Armet&Jans ad

EST8 Magazine Vol.01 – Creative direction for “To the Imperfection”

EST8 Magazine Vol.01 – Creative direction for “Geometry of Beauty”


Some collaborators
Working hand-in-hand with cool photographers, artists, filmmakers and creatives including:

Adrián Catalán
Aitor Laspiur
Ainhoa Nagore
Aran Martínez
Bèla Adler
Brendan Freeman
Cyril Labbé
David Ruiz
Kapturing (Florian & Sebastián)
Laura Armet
Laura Martinova
Lucas Salter
Maria Huerga
Miquel Cabello
Miquel Llonch
Nua Galí
Pepe Lobez
Wai Lin Tse


Non-profit
Always open to collaborating with artists, photographers, and creators on non-profit projects—no clients, no brand guidelines, just pure creative exploration. If you have an idea or just the urge to make something new together, I’m in!


AwardsFinalist on the European Design Awards 2026





THOUGHTS






Inspiration #1: The women in my life





Today, March 8th, is a good day to talk about the women in my life.
I feel very fortunate to be surrounded by many women, in my family, in my social life, and in my job. They are amazing. Each and every one of them.
Today I want to thank them all for everything they have taught me and shown me over the years.

Thank you mom for being the most amazing woman I’ve ever met. For teaching me to be an independent, strong person that enjoys life no matter what.

Thank you Lola for being the best middle sister ever. For laughing always with my silly jokes and for the support and love you’ve always gave me. I couldn’t be prouder of you.

Thank you Coco for being the most funny little sister in the universe. For spending hours and hours talking (and crying) with me and listening to my stupid dramas. You’re an incredible woman and I’m overly proud of you.

Thank you grandma Luisa for teaching me that happiness is ageless, and that getting older is not a limiting factor.

Thank you grandma Marina for teaching me that nothing is too complicated. I miss you deeply.

Thank you Andrea for always being there since we were 11 years old. Time can pass and life can take us down different paths, but we will always have bimbo with nocilla.

Thank you my dearest Ary for always keeping me in touch with my inner artist. For the laughs, the concerts, the music you’ve shown me, the dancing, and the love.

Thank you Alicia for being the best mother-in-law I could’ve asked for. For believing in me and my creativity since I was in high school. For trusting me with your projects, and for teaching me that dreams can come true if you make the effort.

And last but not least, thank you to all the other women in my family: 
To my four beautiful cousins Martina, Macarena, Lucía, and Josefina.
To my lovely aunt Andrea.
To my crazy aunts Gogui, Lali, and Caro.