Behind the scenes: Loving the process beyond the outcome.

A few months ago, my lifelong friend Andrea found a piece of paper where we were planning a photo shoot. It was around 2009 or 2010. I was fascinated by photography and it was clear to me that I wanted to be a photographer (spoiler alert: I’m not a photographer); my friend loved it and was always my model.

On that piece of paper there was a very detailed list of what we were going to wear, where we were going to shoot, what the make-up had to be like, the hairstyling... I remember spending hours, even days, preparing for the shooting day.

The result was never really the important thing. It was the process that was fun. What was behind the scenes.

I never thought that what I had most fun when I was a teenager would end up being my job. And, although maybe now the result is more important than before –there are clients involved–, I still think that the most fun is the process: meeting other creatives, from the photographers or videographers to the hairdresser and stylist; the adrenaline that comes when something goes wrong and you have to find a quick solution, seeing the result on the digital operator's screen, working side by side with the photographer to get the best possible photo, going crazy with the client's last minute requests... until it's finished. ‘It's a wrap!’ and everyone applauds and hugs each other. That's the best moment. You don't really know anyone, but at that moment we're all friends. And you may never work with them again, and all that affection may just end up in a simple follow on Instagram. But it's always that moment when I realise that I love my job.

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Impact #2: Horror movies – Crafting atmospheres.

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Dreaming of London – Images from November 2023