Urbanic London
Brand concept, brand identity, brand visual & launching campaign for Urbanic’s rebranding.
Urbanic is a London fashion brand in expansion, currently working in the Indian, Brazilian and Mexican markets. With 20 million active users on its app and website, the brand is directed to Gen Z women and inclusivity is one of its great values.

The launch campaign is based on the concept “You are”. This is the essence of the brand because it encompasses its main values: those that distinguish it and make it stand out from other brands. It’s the statement of the brand about inclusivity and it’s implicit in the name of the brand and in the logo’s design.